Privacy Policy

This Privacy Policy applies to your use of the Scale Smart Website & Skool Community, provided by Lets Automate Your Biz Limited (‘we’, ‘us’, ‘our’), including access to our training and support resources hosted via the third-party platform Skool.com.

We are committed to protecting and respecting your privacy. We are the data controller i.e. the company who is responsible for, and controls the processing of, your personal data. Please be aware that Skool.com may collect its own data independently of us. We encourage you to review Skool’s Privacy Policy for details on how they handle your personal information.

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

1. Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.

2. Information we may collect from you

Personal data, or personal information means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

Identity Data
Contact Data
Technical Data
Usage Data
Marketing and Communications Data

By signing up for our services, joining our community, or accessing lead magnets and free resources, you consent to receive relevant marketing communications from us. These may include updates, offers, and promotions. You can unsubscribe from these communications at any time by following the unsubscribe instructions in our emails or by contacting us directly.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

3. How We Collect Your Personal Data

We collect personal data from and about you in several ways:

Direct interactions

You may give us your identity, contact, and financial data by filling in forms, corresponding with us, or interacting directly - for example, when you:

Book a discovery call
Become a client
Subscribe to our services, publications, or Skool community
Request access to a lead magnet or free resource
Ask to receive marketing communications
Provide feedback

Automated technologies or interactions

As you interact with our website or services, we may collect technical data about your device, browsing patterns, and behaviour using cookies, server logs, and similar technologies. This may also include data from other websites where our cookies are active (see our Cookie section below for more details).

Third-party sources

We may receive personal data about you from third parties, such as analytics providers like Google (based outside the UK/EU), who provide technical and usage data.

Keeping your information up to date

To help us stay compliant, please keep your information accurate and current. Let us know if any of your personal data changes during your relationship with us.

Information about others

If you provide data on someone else’s behalf, you confirm that you have their permission to do so and that they have agreed to you receiving data protection notices on their behalf.

If appropriate, we may also contact these individuals directly to deliver services or support as part of our contractual relationship with you.

Monitoring

We may monitor and record communications with you (including calls, messages, or emails) for quality assurance, training, fraud prevention, and compliance purposes.

4. Purposes for which we will use your personal data

We use your personal data for several specific purposes, each of which relies on a lawful basis for processing. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Here's a breakdown:

To work with you as a client

Data used: Identity and Contact data
Legal basis: Performance of a contract with you

To send you updates about Lets Automate Your Biz and the services we offer (if you're a client)

Data used: Identity, Contact, and Marketing and Communications data
Legal basis: Our legitimate interest in keeping you informed about services you already receive

To send you marketing communications

Data used: Identity, Contact, and Marketing and Communications data
Legal basis: Your consent

To manage our relationship with you (e.g. updating terms, requesting feedback)

Data used: Identity, Contact, and Marketing and Communications data
Legal basis: Performance of a contract, legal obligation, and our legitimate interest in improving our services

To administer and protect our business and website (e.g. maintenance, support, security)

Data used: Identity, Contact, and Technical data
Legal basis: Legal obligation and our legitimate interest in operating efficiently and securely

To improve our website, services, and marketing through analytics

Data used: Technical and Usage data
Legal basis: Our legitimate interest in enhancing user experience and business growth

5. Disclosure of your personal data

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the Companies Act 2006.

We may share your information with trusted third parties we use to deliver our services, including, but not limited to:

Skool (training and community platform)
GoHighLevel (CRM & automation tools)
Suppliers and subcontractors for the performance of any contract we enter into with them or you
Analytics and search engine providers that assist us in improving and optimising our website

We may disclose your personal information to third parties:

In the event that we sell or buy any business or assets
If all, or substantially all, of our assets are acquired by a third party
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

6. Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. However, the transmission of information via the internet is not completely secure. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Your access to our services depends on the functionality of third-party platforms. While we take reasonable steps to ensure the security of your data, we cannot control or guarantee the data protection practices of platforms such as Skool or GoHighLevel.

7. International Data Transfers

Your personal data may be processed outside the UK or EEA (for example, if we use third-party tools with servers based internationally). In such cases, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK or EU, to protect your personal data.

8. Data Retention

By law we have to keep basic information about our customers (including Contact/Identity) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see “Request erasure” below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. Third Party Links

Our content may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and we do not accept any responsibility or liability for these policies.

10. Cookies and Tracking Technologies

We and our marketing partners may use cookies, pixels, and similar tracking technologies to monitor activity on our website, analyse user behaviour, and deliver personalised ads. You can control your cookie preferences through your browser settings.

11. Your Rights

You have the right to:

Request access to your personal data (commonly known as a “data subject access request”)
Request correction of the personal data that we hold about you
Request erasure of your personal data
Object to processing of your personal data where we rely on legitimate interest
Request restriction of processing of your personal data
Request the transfer of your personal data to you or a third party
Withdraw consent at any time

Please note that while we will action requests to access, correct, or delete your data, we cannot guarantee the same action will be carried out by independent third-party platforms such as Skool, Stripe, or Go High Level. We encourage you to review their privacy policies for more details.

12. Recording and Promotional Use

We may record live training sessions, coaching calls, or community contributions. These may include your voice, likeness, name, and any voluntarily shared information. By participating, you grant us permission to use these materials for internal training or promotional purposes unless you explicitly opt out in writing.

We may also use testimonials, screenshots, or performance results you share in our community areas for promotional purposes.

13. Misuse of Data and Content

All intellectual property and data shared within our programs remains the property of Lets Automate Your Biz Limited. You may not reuse, republish, share, or reproduce any part of our training, automation tools, or community content without express written consent. We reserve the right to remove access to any user who misuses this data or violates our platform guidelines. For more details on your responsibilities, community conduct, and our refund policies, please see our full Terms & Conditions.

14. Billing Information

All payments to access our Scale Smart Community are processed via the Skool Platform. Please see their transaction terms.

Any other payments to Lets Automate Your Biz Limited (operating Scale Smart Skool) are processed through Stripe (www.stripe.com), therefore we do not store any billing information on our servers. Find information regarding Stripe’s Privacy Policy here.

Refunds are available only under strict eligibility criteria as outlined in our Terms & Conditions. By continuing to use our services, you acknowledge and accept that all refund requests must comply with the full criteria set out here.

15. Contact

Questions, comments and requests regarding this privacy policy are welcomed, please contact us by email.

Terms & Conditions | Privacy Policy